Goffee Shop


Introduce yourself and tell us about GOffee?

My name is Vincent; I was born and raised in Paris, France and twelve years ago moved to the west coast of the United States. Since 2014, I have been living in NYC. In September of 2018, I started GOffee. We are the first company that delivers coffee right to your office. Yes I mean you can order your favorite cappuccino from any coffee brand and it will be delivered to your desk every morning…Crazy right?

What led to your interest in starting GOffee?

Two things: I was missing my favorite San Francisco Bay Area coffee and I became a true New Yorker, busy all the time and very impatient while constantly waiting in line at the coffee shop. A thought struck me every other retail experience has evolved (shopping, food, travel…) why not coffee.

What is your startup’s unique selling point?

We allow people to order any drink (Latte, Cappuccino, Cold Brew, Matcha) from more than 25 brands (Blue Bottle, Philz, Think, Starbucks, etc.) and have it delivered hot or cold right to their desk. Plus it’s delivered in an eco-friendly cup.

What sacrifices have you made to become a successful entrepreneur?

Sleep comes to mind! I always liked to push the boundaries; though I’m beginning to rethink answering emails at 2 am that might be too much.

How are you marketing GOffee?

We are primarily doing direct outreach and leveraging LinkedIn as our clients are corporations and companies that would like to provide the best perks to their employees.

What advice do you have for aspiring entrepreneurs?

Create a network of supportive friends and mentors that you can turn to for advice and support on a regular basis. The hardest thing for an entrepreneur is to deal with the ups and downs of startup life while having to always be positive with everyone. Having friends that are positive about you and your business is very important, as it will motivate you. Don’t waste time with negative people; you’ll have plenty to deal with in your startup.

What is your favorite business book? How has it helped your business?

I don’t get to read business books as much as I would like to be honest. I do focus on books detailing how to be organized.

What do you like best about being an entrepreneur?

Receiving great customer feedback. It’s a sense of achievement and an opportunity to learn like no other and that includes the insight we gain from negative feedback too.

What have been the most satisfying moments in business?

Making my first coffee delivery, I had six coffees in my delivery bag, which should have taken two minutes took me almost ten minutes, I was so afraid I would shake and spill the drinks. Seeing the joy on those customers’ eyes when they drank the coffee was priceless.

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