Introduce yourself and tell us about your business?
Hi am Oleg and I am Manager at Orangear. Orangear is a sophisticated SaaS solution designed to enrich and simplify online advertising business. The fully customizable platform enable start-ups and gurus of online advertising to build a complex ecosystem for advertisers, publishers, and even arbitrage experts. It allows your partners buying and selling traffic using any kind of business model. Based on sophisticated machine learning algorithms, Orangear helps to automate routine processes and provides deep insights of the ordinary things.
What made you choose this type of business and what is unique about it?
The team behind Orangear have a ton of expertise in mobile advertising and digital marketing, over the time they used different tools and solutions, but have not found quite the right one. So the next logical step was to create something that would be a great fit for the needs. And we thought maybe it is good for us maybe it is good for a lot of people in the industry.
What do you wish you knew before you started your business?
As I mentioned above collective experience in mobile advertising was huge. Over 4 billion clicks were processed.
How do you use social media to market your business?
We use all the social media channels possible. We understand the importance of “word of mouth” promotion and it has a huge impact in our market segment.
What did you learn from your biggest failure?
Never surrender. It is better to make a wrong decision than not to make a decision at all.
If you had one piece of advice to someone just starting out, what would it be?
Find a good team, it is essential.
What is your future goal for the company?
Become leading affiliate management software in the industry
What have been your most satisfying moments in business?
To reach the goal.