How To Give Your Marketing Campaign More Impact

When you’re running a marketing campaign, one of the harshest truths worth learning is that it can be genuinely hard to get anyone to care about your brand in the first place. A good value proposition and well-crafted message won’t resonate if it can’t cut through the noise. This is particularly true during busy seasons and in highly competitive markets. So, what do you do to give your campaign a little more “oomph?”

Borrow An Influencer’s Voice As Marketing Campaign

Influencer marketing has become one of the more popular innovative marketing methods in the online space. Mostly for one reason: it really does work. If you can find influencers who are trusted by their audience to be knowledgeable about their field, then working with them can give you access to a whole new audience that’s already built and primed for your message. Giving them the freedom to create content that resonates can put your brand before a lot of new eyes. Just take care to choose influencers that are genuinely relevant to your brand.

Grab Attention In High-Traffic Areas

While there are plenty of online methods that can help you stand out, you shouldn’t underestimate the power of impact in the real world, either. For instance, flyposting, which is placing bold and visually grabbing posters in busy urban spots, can spark curiosity and give your marketing campaign a more authentic and grassroots feel. Contrast is the big thing here; strong design, bright colours, and a clear call-to-action in transport hubs, shopping areas, and nightlife neighbourhoods can help you make the most of the foot traffic.

Host Pop-Up Events

If you want to make use of the real world, you can get a lot more hands-on with it. Hosting pop-up events for your products and services give you the opportunity for face-to-face with your potential customers. The novelty and exclusive nature of these events can create a lot of buzz, especially with the help of a well-designed booth to help you stand out in your space. Working with local vendors can help you expand visibility and draw more eyes towards your pop-up, which can draw in bigger crowds.

Hop On A Podcast As A Marketing Campaign

Podcasting has become one of the most popular forms of long-term media over recent years. It has significant marketing and branding appeal. It gives you the opportunity to build a personal brand, to share insights, and to get exposure to a new type of audience that can then redirect that attention to your products and services. As a very long-form and typically organic type of marketing, it’s important to go in with more than just a basic marketing message. You can typically expect to be talking for hours, so be ready to let your personality and your personal story shine, too.

If you want to succeed with your marketing, you need to be willing to push the boat out. The ideas above are just a few examples you should keep in mind, going forward, but always look out for new avenues to explore.