5 Ways To Market and Promote Educational Software Online

Are you a software developer that specializes in educational applications? If so, you might be wondering how to boost your revenue stream. Educational software is a very specific niche market, so you may have to do more to reach your target audience.

The good news is there are many ways you can achieve that goal on the Internet. What’s more, you’re going to learn five of the best ways to promote your educational software online thanks to this article. Here’s what you need to do to maximize your profits:

Google Ads

There’s no denying that one of the best (and most popular) ways to drive traffic to any website is by using Google Ads. It makes sense, considering most people use the Google search engine when they want to find something out.

You can tailor Google Ads campaigns to your exact requirements. That means you can target an audience that is most likely to find your educational software useful and want to buy it.

And if you have localized versions of your educational software, you can even have your Google Ads campaigns target potential customers in specific countries.

Niche Software Directories

You might not realize it, but website directories are still useful today just as they were during the World Wide Web’s inception. Did you know that there are niche software directories where you can submit your software and website details?

In the context of educators, niche software directories are useful for people such as teachers and principals through to educational committees. That’s because it saves them time finding potential software solutions for their needs.

For example, you could create a free learning management system (LMS) directory listing on a site if you specialize in LMS software applications.

Social Media

The Web’s leading social media platforms (Facebook, Twitter, Instagram) are ideal places to promote your brand’s educational software. There are a variety of ways that you can harness the power of social media to increase your software revenue.

For a start, you can take advantage of sponsored advertising options on those platforms. You can even deal with ‘influencers’ – people with vast numbers of followers – to advertise your software.

Educational Sector Publications

You’ll likely already know about the leading educational sector publications. They’ll have an online presence, and will typically publish a mix of news and articles on their websites. Armed with that information, you can approach the publishers of those sites.

Many publications offer a variety of advertising options such as sponsored blog content. You could even ask to get included in software reviews that they conduct for their members from time to time.

Blogs

Last but not least, you can also approach bloggers to help you promote your brand and software titles. The typical route for working with blog owners is by creating a compelling article that fits in well with their readers.

Of course, you’ll need to pay a fee to have your article published on their blogs. But, it increases exposure for your software applications and brand.