software tools

10 Software Tools Every Startup Should Consider

One of the best things about being an entrepreneur is how little capital and resources you need to get going. Huge advancements in technology and software tools are making the running of the business much more straightforward.

There is no need for an office. You can work remotely. Instead of hiring employees, you can hire freelancers. Software tools can easily do challenging and monotonous tasks.

This article looks at 10 software tools that every startup should consider. 

Sales & Marketing

Targeting your audience, connecting with customers, and creating marketing campaigns are not easy tasks. A good sales and marketing software tool will allow you to automate your activities, allowing you to store customer information, and connect to your customers like never before.

A sales and marketing software tool will help you to create segmented lists of your customers. You can then create personalized marketing campaigns that are effective and transform them into sales. Having customer data in one place can save your startup a lot of time, energy, and money. It will also improve your customer relationships and help increase sales.

Website Or E-commerce Platform

No business can be successful in today’s modern landscape without a good online presence. Your business must be online and easy to find for your customers. A website helps with your authority and builds trust between you and your customers.

Alternatively, if your startup sells products, you could opt for an eCommerce platform. Whether you choose a website or eCommerce platform depends on your type of products and business model.

Accounting Software Tools

Accounting software now comes in all shapes and sizes. You can get sophisticated accounting software that will act as a big automated accounts department, or you can get small niche accounting software that is specific to your industry. 

For example, accounting for restaurants is explicitly designed for restaurant owners and has everything they need to manage the restaurant’s finances in one place. Niche accounting software is designed for specific business types and is much simpler to use.


Payment software is designed to improve your customer experience by allowing them multiple ways to pay for your goods. Customers used only to be able to make payments online via credit or debit card. Now, your customers may want to pay by PayPal, TransferWise, Payoneer, Bitcoin, Apple Pay, and on.

By allowing your customers freedom in their method of payment, you will attract more customers and even save your business money on transaction fees.


Communication software is revolutionizing the way many companies do their business. Ultra-fast video conferencing and instant messaging are allowing large or remote teams to collaborate in ways never thought possible.

Software such as Slack and Zoom allows your team to hold interactive meetings with people from all over the world in high definition. If your startup is going to include freelancers or remote workers, communication software will help keep you well organized and in touch at all times.

Project Management Software Tools

Gone are the days of GANNT charts stuck to the side of walls or lost in file cabinets. Project management software brings all aspects of your project into one centralized platform allowing you to find a plan, manage, and analyze every aspect of a project.

Project management software will keep you on track with all the individual tasks. You can assign jobs to personnel, review performance, and even set up alerts for various tasks. Project management software is invaluable for any startup that will be managing multiple projects.

Data Asset Management

DAMs are incredible pieces of software that aim to bring all aspects of your business into one centralized platform. It seamlessly integrates with multiple software tools so that you can manage everything in one easy to use place.

A DAM will connect your project, marketing, sales, CRM, communication, and payment software altogether. This means you can manage everything from one dashboard, tracking all your various tasks, and collaborating freely with all key stakeholders at the same time.

DAMs are also great tools for any startup that will be using millions of data files, including photos, images, videos, and documents. You can automate the digital filing of all data and find them again with the click of a button. This will save your team lots of time. 

Social Media Management

Every startup will need to have a social media presence. But with so many social media platforms that now exist, managing them all can be extremely difficult. Enter a social media management tool that allows you to create, manage, publish, and analyze all your social media content across all your social media accounts in one place.

This is an excellent piece of software for marketing teams who need to stay on top of their social media content. You can even publish content that is correctly formatted for each platform to multiple social media accounts with one click of your mouse.

Email Marketing

Email marketing is a robust sales funnel if used correctly. It can help you to build up a list of subscribers fast. You can create an exclusive segmented list of your customers to create personalized email campaigns containing special offers just for them.

For example, if you have an online store, you can use your software to find all the customers that abandoned their shopping cart right at the last minute. You can then create an email just for those customers to entice them to complete their checkout. 

Email marketing software can help you to increase sales and improve your customer relationships significantly.

Influencer Software

Influencers are famous people on various social media sites that promote products to their loyal followers. If your startup has a new product, influencers can be a powerful tool to increase your brand awareness and increase sales.

Finding the right influencers that are right for your particular product is hard work. Influencer software solves these issues with their databases made up of millions of influencers that can search and filtered to find the perfect influencers for you and your products.  

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