Are you familiar with the most effective strategies for acquiring backlinks and elevating your search engine rankings? Guest posting or perhaps the broken link building method? In the realm of SEO, various tactics abound, and one that I delved into is email outreach.
Now, you might wonder, “Why opt for email outreach? Isn’t it too time-consuming?” Admittedly, it demands time and patience, but mastering this approach establishes robust connections with website owners, fostering high-quality link acquisition in the process.
1. Patience and Time: Essential Weapons
Anticipating swift results, I embarked on email outreach, only to learn that patience is paramount. Preparing a robust prospect list before initiating emails is crucial. The content you aim to promote matters less than identifying your target audience. Tools like Google and Ahref’s Site Explorer proved invaluable, revealing a competitor’s backlinks, and paving the way for outreach.
2. Competitors as Allies
In promoting an article on growth hacking, Google suggested relevant articles. Leveraging Ahref’s Site Explorer, I obtained a treasure trove of backlink data—1.44K links for just one competitor’s article. Success here relies on diligence, as thorough research is vital. Tools like Emailhunter, Findanyemail.net, and Voilanorbert.com facilitated the collection of valuable contact information.
3. Additional Tools for Email Prospecting
When obtaining email addresses, manual efforts and specialized tools complement each other. Voilanorbert.com, Findanyemail.net, and Emailhunter. co serve this purpose. Simultaneously using these tools enhances efficiency, streamlining the process of obtaining crucial contact details.
4. Platforms for Semi-Automating Outreach
Manual email sending is tedious. Platforms like Buzzstream or Yesware proved invaluable for semi-automating outreach. Buzzstream, with its template implementation system, excelled in personalized outreach. While Yesware offers excellent email tracking in Gmail, Buzzstream’s template feature sets it apart as the preferred choice.
5. Crafting Effective Templates for Link Building
Email templates should align closely with your message’s subject. For ‘growth hacking,’ I prepared three distinct templates catering to specific scenarios. It’s crucial to adapt the body of each template while maintaining relevance and incorporating a compelling call to action.
6. Analyzing Link Building Results: Success Metrics
After a month of outreach, the results were promising. Out of 150 recipients, 20 responded, 65 opened the email, and only 15 ignored it. A 20% response rate is commendable, and the impact on Ahrefs’ growth hacking article is noteworthy. Originally on page 2 of Google, it now sits at #7 on the FIRST page.
In Conclusion
Email outreach is a systematic process that demands diligence. These lessons learned from my outreach campaign aim to guide you toward achieving your ranking goals. For more actionable link building tips, explore Ahrefs’ blog and discover ‘The Noob-Friendly Guide To Link Building.’
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One of the best articles I have read on Link building strategy. To break it down to 6 of the most useful lessons is incredible. Thank you for sharing your expertise and look forward to implementing what I learned into my strategy.
Thanks for your kind words!:)
Awesome piece Sergey! Thanks for sharing these tips! However, I want to know what is your take on writing emails to bloggers for your outreach with a casual tone (e.g. using emoji)?
Thanks for the question and sorry for the delay!
Frankly speaking, it all depends on the blogger I’m going to reach out. Definitely, the message must be personalized as hell. I try avoid using various types of emoji; nevertheless, if it is to the point, I can add some “slight smile” emoticon. I rely on the information I learned about the blogger. I try to connect his or her interests, hobbies with the actual purpose of my message. It goes without saying, that the manner you’re reaching the blogger out must be friendly. But try not to overdo with it.