Many of your customers are likely to search you up on Google. They may be looking for quick information about your business such as opening hours or your location, or they may be researching your reputation to determine whether you’re a worthy company to use. It’s important that any information that comes up is relevant and flattering. Here are just a few questions to ask yourself next time you are googling your business – and what you can do to improve the results.
Where Does Your Website Rank?
Ideally, when Googling your business name, your site should come up top of the rankings. If this isn’t the case, you might want to start investing in SEO (search engine optimization). SEO is a marketing strategy that can help to improve your rankings for specific keywords. Your best option is usually to use an SEO company on an ongoing basis. Constant SEO will ensure that your site is always ranking highly. High rankings will help your company to look more official and could increase visitors and leads.
Do Your Social Media Pages Rank Highly?
If you have social media pages like Facebook & Twitter pages, you should ensure that these also rank highly. This will further help your company to look established. SEO can also be used to improve the rankings of your social media pages. An SEO company will be able to help you with this. Try googling your business social media pages and see where you stand.
What Do Third-Party Sites Say About You?
It’s worth looking at some of the other search listings that come up when you search your site. Positive coverage from online news sites could help to further boost the credibility of your brand. By reaching out to relevant news sites, you can try to secure this coverage. You can do this yourself or you can hire a PR company – there are specialist PR companies as found at EliteLawyerManagement.com that are likely to have all the contacts in your industry.
On top of news sites, it could be worth considering business listing sites and blogs where your company name may be mentioned. Ideally, most of this third-party coverage should be positive in tone – if any negative press comes up, you may be able to use SEO to boost the rankings of other more positive sources so that these negative sources are ranked lower.
Is Your Contact Information, Location & Opening Hours Visible?
When Googling some companies, you may notice that an information box appears at the top of the listings. This information box contains details such as map location, opening hours, and contact information. This can be very useful for customers wanting quick information about your company. To display this information box, you need to set up a Google My Business account. This is free and easy to do – you can find more information on setting up an account here at innovationvisual.com.
Have You Got Any Reviews (Are They Positive)
A Google My Business account also allows you to display online reviews of your company. You should aim to build a large number of reviews and these should be mostly positive. The best way to build these reviews is to reach out to your happy customers and ask them to kindly leave a review – many will be more than willing to do so.
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