Why It is Important to Care About Your Website Speed

Lack of website speed can hurt every aspect of your business that’s important for its growth.

Surprised? Don’t be.

Studies show that 50% of online viewers aren’t interested in using sites that don’t load in 2 seconds.

So your site gets 50% less traffic than it should if it takes even a second beyond 2 to load.

A slow site and you straight away start on the back foot.

But it gets worse. Much worse.

Delayed page loading makes it an uphill task to keep customers happy and loyal to your site.

According to a study, customer satisfaction drops by 16% with just a second delay in page loading. In the same study, 52% of online customers said they aren’t likely to be loyal to a site that lacks speed.

This means among those who do visit your site, many will be left not fully satisfied or outrightly unhappy with their experience.

And you can very well count them as lost opportunities because it’s not likely many of them will ever return.

Statistically speaking, 74% of consumers don’t revisit a site that’s slow to load.

If all of this wasn’t enough, slow speed causes many people to leave a purchase midway. A mere 2 seconds delay during a transaction can push the cart abandonment rate to 87%.

Website Speed Is Essential

In short, a lack of speed kills your bottom line.

But it doesn’t have to be this way.

Even a seemingly small improvement in the site’s performance can pay rich dividends.

This is exactly what Walmart found. Their conversions increased by 2% for every second improvement in site speed.

Why don’t you take a cue from Walmart’s book?

Start taking website performance seriously and make amends. One simple yet effective speed improvement step is to join hands with a host that delivers fast response time or learn other speed-boosting techniques.

Many simple optimizations require no technical knowledge whatsoever and can improve the site loading manifold.