One only has to cast their eye over the huge sums of money that many companies pay towards marketing to understand its importance. Of course, when you’re trying to market your new company, you need a slightly different approach. You’re not going to be paying millions for influencers and other long-term marketing strategies. Instead, you require quicker, direct-response methods.
Before you even touch on some of the ideas we’re about to throw out there, it’s crucial to understand your proposition. What makes your business different from the rest? Is your trustworthiness backed up by the latest qualifications, indemnity insurance, and everything in-between? Or, do you pride yourself on price? Make sure you’ve answered this question before even contemplating some of the methods we’re about to cover.
If you’ve managed to reach a conclusion on the above, let’s now take a look at four methods you can market your new company whilst operating on a small budget.
Social Media Advertising
Organic reach on social media platforms is a very difficult game. In order to make sure that your content is seen, you need to be prepared to pay for it.
Fortunately, social media advertising is relatively cheap, especially when you compare it to other forms of advertising. You can also target your ads very precisely, which is ideal when you’re trying to reach a specific audience.
Don’t Discount Offline Advertising Just Yet
Sure, offline advertising might not be as sexy as its online counterpart, but it can still be effective.
There are plenty of opportunities for small businesses to advertise in their local area. You can take out ads in local newspapers and magazines, put up flyers in local shops, and even put up billboards in strategic locations.
The world is (almost) your oyster and while it might not be quite as targeted as online advertising, it’s still worth considering.
Make the Most of PR
PR is a great way to get your business in front of a wide audience, and it doesn’t have to cost a fortune.
Of course, if you want to hire a PR agency, it will cost you, but there are plenty of ways to generate PR for your business without spending any money.
You can start by reaching out to local media outlets and trying to get them to write about your business. You can also submit articles to industry publications and make sure you’re active on social media and in forums related to your industry.
The Power of Word of Mouth
Last but not least, don’t forget the power of word of mouth.
If you can get your customers to spread the word about your business, you’ll be onto a winner.
There are a few ways you can encourage word-of-mouth marketing. You can offer referral bonuses, you can make it easy for customers to leave reviews, and you can make sure you’re offering an exceptional customer experience.
Of course, word-of-mouth marketing won’t happen overnight, but it’s definitely worth investing in for those long-term wins.
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