Introduce Yourself & Tell Us About Amora Coffee?
I spent the first 15 years of my career on the corporate side of the business working for Direct to Consumer Companies including Kraft Foods, Nestle Waters, and Scholastic. I’ve spent the last 17 years as an entrepreneur where I founded a Direct to Consumer Subscription Advertising Agency in 2003 and over a course of 15 years, brought dozens of companies to market acquiring millions of consumers before selling the agency in 2018. During that time, I also co-founded Amora Coffee, a direct to consumer coffee subscription service of which we still own and operate today.
What Problem Is Your Startup Solving?
Delivering Fresh Coffee. The meaning of Amora is LOVE and the configuration of the Amora name is the reverse spelling of Aroma.
You have to LOVE the AROMA of your Coffee and to have great Aroma, you have to have FRESH coffee. Amora prides itself on LOVING Coffee and getting it to our customers just as fresh as we possibly can. Fresh Coffee delivered right to your doorstep, the way you want it when you want it, the coffee subscription service you completely control.
That’s Amora!! #LoveAmoraShareLove
What Sacrifices Have You Made To Become An Entrepreneur?
Becoming an entrepreneur requires taking risks outside of a normal comfort zone. There aren’t any safety nets or large corporations to fall back on. It requires an iron stomach, thick skin, and undivided attention. But the most important element of being an entrepreneur is to always put your customers and your team first, way before yourself because, without either one of them, your entrepreneurial pursuits will fail. At all costs, always take care of your customers and your team.
How Are You Marketing Your Business
Throughout my entrepreneurial years and endeavors, I have always relied on strong reputation, word of mouth and customer endorsements so that when a targeted or even mass market ad is seen, it comes back to some relevance of credibility.
What Have Been Your Most Satisfying Moments In Business?
There is NOTHING more satisfying in business than a customer saying thank you for helping them or providing a good or service that met their needs or simply made them happy. It’s an incredible feeling when you learn that you brought a smile to someone.
Tell Us About A Time You Had To Take A Risk In Your Business?
The first business risk an entrepreneur generally takes is in the investment of the setup of operations. As calculated as it may be, that first commitment of investment for both of my businesses was the real eye opener of what I was signing up for.. but remember, rewards do not come without risks. And don’t be afraid to make a mistake, just don’t make the same mistake twice.
What Advice Do You Have For Aspiring Entrepreneurs?
Surround yourself with experts that are more than complimentary to yours but superior. Give your team autonomy and always have mentors.
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