Introduce yourself and tell us about Biig?
Charlene Consolacion is a technology entrepreneur who founded the world’s first smart lockbox for cars holding your license plate, the BiigVault. She is currently the founder and CEO of Biig, a Silicon-Valley based technology company, renowned for its smart lockbox, the BiigVault, providing remote access to cars for purposes such as in-car delivery, roadside assistance and enabling seamless mobility services.
What led to your interest in starting Biig?
Charlene Consolacion’s background is in the automotive industry. Being in the automotive industry for almost a decade, she sees the need for innovation. With all the available technology of today, she believes that technology can be leveraged to create new business opportunities in the automotive industry while improving customer experience in and out of their vehicles.
What is your startup’s unique selling point?
Aside from our ecosystem of partners providing automotive services, Biig’s product is compatible with any car you drive regardless of year and model.
What sacrifices have you made to become a successful entrepreneur?
There have been many of those—but one of them is work-life balance. Running a new business requires consistent problem-solving and rigorous brainpower. Every day brings a new challenge. It has no respect for your sleep schedule, appointments, or holidays. It will demand attention at inopportune times and you have to nurture it in a highly responsive way.
How are you marketing and promoting Biig?
We launched the in-car delivery just in time for the holidays where 25 million Americans had their package stolen in front of their front porch during the holiday season. That got the word out and then we executed multiple marketing strategies.
What advice do you have for aspiring entrepreneurs?
Entrepreneurship is lonely. Nobody will know how hard you work at what you do. Nobody will take the fall when you mess up. No one will be able to tell you which direction is right or wrong. In fact, failure is your closest friend. You must be OK with failure being with you most of the time because what matters is you wake up the next day and try again, and again, and again.
What do you like best about being an entrepreneur?
A lot of things. I create every day, and that reminds me of my purpose. It also contributed to my personal growth. I’ve learned that how hard you work is irrelevant because of only concrete results matter. A tireless effort is just part of what you do to get there. As an entrepreneur, you are completely accountable and responsible.
What have been your most satisfying moments in business?
To take an idea and bring it to life is the most satisfying for me. When that idea also positively impacts those around you, that is what makes it all worthwhile.