Digital Marketing Tips to Build Your Startup
One of the most challenging tasks facing each startup is to become well known as soon as possible. The task is complicated by the fact that more and more companies are trying to do the same thing. You will not be competing against companies in your industry, but you’ll be up against thousands of other companies, sending millions of messages to the same or similar group.
Startups are not famous for having great financial resources at their disposal for marketing purposes. This doesn’t mean that you can’t use whatever you have to make people aware of your existence.
So, what can you do to make your message stand out and help you achieve your goals? Here are some digital marketing tips that usually prove to be very useful.
Chances are you are already aware of the power of social media when it comes to marketing your startup. Not only do they create a platform for brand development, but they are also a great channel for promotion and customer service opportunities.
You need to make sure you are regularly present on social media. Regularly posting relevant content that reflects your beliefs and presents what your startup is all about.
However, don’t fall into a trap of using social media only for promotional purposes, but offer useful information and share your knowledge with your followers. Also, this is probably the most efficient and quickest way to interact with you present and prospective clients. That’s how you ensure that your clients perceive your communication as unique and tailored to their specific needs.
Never shy away from responding to any possible negative comments or opinions expressed publicly. This will show your confidence when it comes to standing up for what you believe in.
Don’t expect you won’t make mistakes ever in communication with customers, but make sure you admit them openly and rectify the consequences.
You Need to Invest
Depending on what you do, there are various social opportunities that might be worth your investments. A good thing about them is that you can start with a really small amount and see how it works. The ROI can be easily monitored, which will help when it comes to making future decisions regarding your marketing strategy.
The first thing on the list of experiments is probably Facebook and its pay-to-play platform, where you pay to get your Facebook posts promoted, which should, in turn, see increased engagement on behalf of the users.
Next, there is Twitter with an option to have sponsored tweets, which are also supposed to boost engagement. This might be a good option if you realize that your target audience likes using this microblogging platform.
LinkedIn has paid features that help you find leads and contacts, such as Sales Navigator, it’s free for a month.
With the rise of Instagram, you most definitely need to give it the amount of attention it deserves. If you can provide relevant and attractive images you should definitely use this platform to present your company. A good idea is to share your promotional items, everything from printing services to freebies you offer to your clients.
Content Rules the Roost
No matter how much you invest in improving your digital presence, you won’t achieve the results you want unless the content you create is clear, relevant and intriguing enough. You should focus on your unique selling proposition and build everything else around it. It happens very often that startups can’t focus, but rather cast the net wide, thus failing to reach their goals. Consequently, their business results suffer.
It’s not expensive to create great content and you might want to turn to various online services for help. You can create excellent explainer videos, which are perfect for startups, explaining your product or service to potential customers. Still, you can’t expect to invest any money in your content. However, if executed properly, this strategy is known to bring an excellent return on investment.
Another powerful tool to promote your business are messaging mobile apps. They allow sending automated messages. Whether you want to send reminders or simple notices to people who have subscribed to your mailing list, you need to make sure you open that communication channel as well.
If you are more tech-savvy and wish to go the extra mile, you should consider developing your own app that people would download and use every time they want to check out what you offer or which would allow them to receive special deals, available only to them.
Your internal pages should be optimized for conversion and you need to know exactly what you want the users to do when they visit your site. With the desired actions in mind, you create tools that facilitate such actions. There are many free plugins for capturing emails and you can later use the addresses in the next stage of your marketing campaign.
Also, you need to monitor visitors’ behavior on your website and try to create a user-friendly environment as possible. Needless to say, since more and more people are using their mobile devices to access the Internet, your page should load quickly and look good on every handheld device.
Running a startup is one of the most difficult professional challenges, which is complicated even further by the lack of significant funds for investing in marketing. Your task is to do as much as possible with limited resources and you don’t have much room for making mistakes.
That’s why it’s crucial that you cover all necessary aspects of digital marketing, paying special attention to those that are likely to generate the greatest return on investment and boost your brand’s visibility without costing an arm and a leg.
About the Author
Emma Miller is a marketer and a writer from Sydney. Her focus is digital marketing, social media, start-ups and latest trends. She’s a contributor at Bizzmark blog and a mother of two.