Video Marketing Strategy for Your Startup
Video production is changing the face of modern marketing. Nowadays, everyone wants to capitalize on the viral phenomena- the buzz-generating behemoths that roam social media and other channels.
Startups are no exceptions. Video is a crucial asset for entrepreneurs and marketers looking to get their operations off the ground.
Online channels give you a chance to engage in cost-effective marketing even when operating on a limited budget.
Video Marketing – The Smart Strategy
Video marketing is unparalleled for pulling people into your branded territory. This medium is like a megaphone which amplifies your marketing messages, enabling them to be heard far and wide.
It is associated with high ROI and acts as an indispensable tool for connecting with customers across spatial borders and multiple devices.
Still, one has to display sound planning, which is the bedrock of swell marketing. Without it, your efforts could easily fall flat.
Set SMART (Specific, Measurable, Attainable, Relevant, Timely) goals, and put together an editorial calendar. Clarity of vision and brand identity are the key attributes that should guide you.
Try to look beyond immediate avail and the priority of simply selling more. The marketing game has changed, and spammy and overly promotional campaigns often prove to be unfruitful.
We have reached new heights, where people want to be entertained, lifted, and educated.
Video marketing is no longer rooted in the production of commercials that people rightfully disregard as unwanted interruptions.
Ponder on topics and formats that are surefire ways of establishing meaningful relations and igniting emotions.
The conclusion I came to after viewing a couple of videos by the Alexander Thomas Media Company is that some of the best performing videos are those that are either irresistibly funny or provide useful information, inspire, and present solutions to various problems.
A Digital Matrix
The origin story of marketing greatness does not encompass only the fluffy world of imagination and creativity, but also the realm of facts and figures.
In concrete terms, you need to define audience personas and figure out what it is that people want and need. Primarily, unravel behavior patterns that are linked to reasons why they click, like, share, and buy.
The chief goal is to produce a steady stream of quality content in order to delight customers and appease the almighty internet gatekeepers, the search engines.
Furthermore, an integral part of any strategy is the selection of proper channels for delivering video content. You cannot just publish a video on YouTube and hope for the best.
Major social networks are usually a no-brainer: Splashy marketing campaigns that revolve around video production can be carried out effectively without breaking the bank.
Do not shy away from borrowing ideas from others, as long as you manage to remain unique.
Set Yourself Apart
Video production can be quite costly but worry not. Recent years, especially campaigns like “Old Spice Guy” or “Will It Blend” series, have demonstrated that creating viral videos is possible with a relatively small investment of time and money.
Also, note that the video does not have to belong. Take the example of Lowe’s Vine feed to see how the company utilizes problem-solving videos that are just 6 seconds long.
Working with an agency and experts is more expensive, but you get what you pay for. Startups that seek one impactful video to boost visibility should consider this option.
At last, you may be able to take advantage of your connections with influencers and bloggers to create and promote videos. Just remember that the art of authentic storytelling is the bedrock of your video marketing strategy.
If you mean to cut through the overwhelming noise present in marketing channels, you have to stand out and speak with a distinctive voice.
A Brand New Story
The video is not a silver bullet in the marketing arsenal, but it’s one of the most potent weapons at your disposal.
Bear in mind that it is not exclusively a promotional and commercial platform, so think in terms of an overarching narrative, tone, and brand story.
Harness the incredible power of visual assets to create an alluring experience people want to be a part of. Always keep the finger on the pulse of your customers and never cease surprising them with great content.
Spread the word out, leave your viewers wanting more, and turn them into customers and loyal brand ambassadors.
If you think this article has helped you, kindly share it on your social media to help other startups focus more on video marketing.
About the Author
Oscar is a writer and a senior editor at Bizzmarkblog. He enjoys writing about the latest developments in technology, business, and marketing. You can follow Oscar on Twitter to keep up with his latest posts.