Why High-Quality Backlinks Matter and How To Get Them

Successfully marketing your company is less challenging when you have the right set of tools at your disposal. In the case of content marketing, the tools you can use are your own expertise and well-written content. That, paired with a few high-quality backlinks, can be just the ticket to improving your search engine ranks.

With a group like InnoVision on your team, you can create a website that produces results for your business. By using your subject matter to your advantage and creating content that is of high quality acquiring backlinks will be more likely for your website.

Read on for more information on how you can get high-quality backlinks and why they’re so important.

What Are Backlinks?

Backlinks are also referred to as inbound or incoming links, and they’re basically links from one website to another. When a link to your website is listed on another website and directs people to yours, it’s considered a backlink. Search engines such as Google and Bing place importance on the number and quality of backlinks a website has. Having the right links will give your website a better overall ranking on Google. This can result in more people seeing your website organically.

How Are High-Quality Backlinks Determined?

A backlink is any link that directs consumers from one website to another, not all backlinks are created equal. In general, backlinks can be of either high, medium, or low quality. Any backlink could get people to your site. The quality of it could determine how consumers interact with your site and how visible your site is based on those backlinks.

High-quality backlinks are often linked to highly reputable and relevant websites. Think news-source websites or other sites that have a lot of traffic coming to them each day. A backlink on one of these sites can result in a lot of referral traffic and is often well-vetted. This signals to search engines that your site is reputable enough to be suggested by another highly reputable website. These are the best types of backlinks to receive.

Medium-quality links can also be beneficial for your website. Although they won’t provide the same kind of results as high-quality links. This ranking of backlinks can include links from smaller or less relevant websites. They can improve your referral traffic and possibly increase your search engine ranking slightly.

Low-quality backlinks won’t produce positive results as they can hurt your SEO by putting your website in the category of spam. These include an abundance of backlinks from comment sections of other blogs or disreputable websites.

What Are the benefits?

There are numerous benefits that come with having high-quality backlinks associated with your website. One of the biggest is better brand authority. When other high-authority websites provide backlinks for you, search engines consider your website more trustworthy. Consumers will also consider your website to be more authoritative. This has the potential to result in more backlinks from even more reputable websites.

Another benefit of having good backlinks is higher traffic to your website. If your website is benefiting from mentions on other sites, you’ll see higher yields with bigger traffic numbers. More traffic can also be beneficial for your business, as it can produce more sales or service inquiries.

How Can I Get Them?

Since backlinks have such positive results for websites, many website owners are working to receive as many high-quality backlinks as possible. While dropping your links in the comment sections is one way to go about it, it’s not the best route. There are other more legitimate ways to receive higher-quality backlinks. Here are a few ways to get them.

Create High-Quality Content

One of the best ways to better your chances of receiving high-quality backlinks is to ensure that you’re writing the best content possible. If your content is well written and provides your readers with accurate information, it will be more likely to be consumed and then shared with others. Your page could have a lot of posts on it, but if the information isn’t up-to-date, relevant, or accurate, then users won’t linger on the post for too long. Not only that, other websites are less likely to use your posts as a reference for their own posts. Essentially, if your content is as good as it can possibly be, you’ll be more likely to see results from it.

Write Guest Blogs

Guest blogging is another great way to receive backlinks to your website. When you are an authority on a specific subject that’s relevant to your website, it can pay off to share the information with others. Guest blogging requires you to write a post for another website, and in return, have your information linked to that site. Not only will you receive a backlink, but you will also reach that website’s audience. If they’re reading the post, they’re obviously interested in the subject matter that you’re speaking about and are likely to click your backlinks as a result.

Who Can Help?

Owning a business, creating a website, and creating the high-quality content needed to receive high-quality backlinks takes some work. If the time to create this type of content marketing isn’t in your schedule, there are ways to receive the help you and your business need. Working with a marketing company, such as InnoVision, is another way to get high-quality backlinks to your website without adding to your own personal workload.

InnoVision can assist in the backend of your website experience by designing an effective website. They can also assist in content development, which will ultimately lead to the high-quality backlinks you’re searching for. On the front end, InnoVision can also assist with user experience to make sure that your site is always running smoothly. A little assistance from professionals can go a long way and help get your website the results of which it’s capable.