Introduce Yourself and tell us about BroadWai?
Hello. My name is Micah Hollingworth. I am CEO and Co-Founder of BroadWai. Working with our technology partner, Satisfi, we build AI-ready knowledge bases for conversational search and commerce (an Intelligent Ticketing Assistant).
What led to your interest in starting BroadWai?
I’ve always been an entrepreneur at heart and I enjoy problem-solving. When I was introduced to the team at Satisfi we clicked. Over the course of several conversations, we came upon an approach that we believed we could bring to the live event market.
What is your startup, Broadwai’s unique selling point?
We deepen the relationship and understanding of your fans. Using our technology you immediately learn – what are my fans searching for? What are they considering before purchasing?
What sacrifices have you made to become a successful entrepreneur?
Certainty and security.
How are you currently marketing your business?
Meetings, meetings and more meetings. Our most effective marketing strategy is recommendations from current clients.
What advice do you have for aspiring entrepreneurs?
Remember it is a marathon and not a sprint. You build your business one relationship at a time – and it takes time.
What is your favorite business book? How has it helped in your business?
I most recently finished REACH by David Epstein. It was an excellent read, and reminder that there isn’t one strict path to excellence. Detours are welcome and often lead to greater discoveries.
What do you like best about being an entrepreneur?
Nothing’s better than when you identify a challenge and build a solution that works.
What have been your most satisfying moments in business?
The most impactful I can think of, are when a team I was part of overcame a significant challenge. Nothing tops successful teamwork.
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