It is no news that businesses now connect with their target audience and customers via social media platforms. Many online companies maintain social media accounts to keep up with the latest trends and meet customers’ demands.
Instagram is one of the predominantly used social platform that offers businesses a medium to connect with a massive audience base. Lately, it has come up with a range of innovative features to increase its user base, enhance the optimum user experience, and sustain customer loyalty.
One such feature is Instagram Stories, which primarily consists of photos and short videos. Its popularity has gone viral among the users, with over 300 million people spending an average of 28 minutes daily viewing Stories. One in three Instagram users checks them every day.
Businesses took notice of this trend and use Stories as part of their marketing campaigns. These Instagram marketing statistics 99firms.com show just how successful they’ve been in those campaigns.
With Instagram Stories, enterprises can take their audience on brief, exciting ‘rides’ about their products, services, and more. Some even show their followers behind-the-scenes sneak peeks at new products or events.
Today, over 50% of enterprises on the platform create Stories to engage the audience, and 20% of such Stories end up in direct interaction with users. Reports show that one million monthly active advertisers have access to Instagram Stories Ads.
Instagram Stories put up by businesses are primarily related to promotions. In fact, 36% of them are intended for product promotions.
The fitness industry tops the type of brands that have been shown to attract the highest user views and reactions. It draws engagement from 73% of the audience, followed closely by the fashion industry with a 70% audience engagement level.
The other sectors are retail businesses, technology, airlines, automobile, and travel, in descending order.
For more fantastic facts about how businesses harness the potential of Instagram Stories, check out the infographic below.