Why Business Owners Need to Focus on Local SEO
SEO is one of the most useful tools a business owner must focus on if they have an online presence. It has become a vital part of a company’s marketing strategy along with social media marketing. This usually means writing lots of blog content and posting backlinks in order to build authority and rank higher for keywords that are relevant to the business.
Local SEO is the process of optimizing your business for a specific location and category of services offered. Most businesses do not take advantage of this as they are not aware of it. Every entrepreneur should focus and think about using this strategy.
Local SEO is becoming Valuable
Local SEO has become extremely popular over the past year or so. The landscape of search has changed because of new technologies and the increase in businesses looking to expand their reach and get a slice of that first search engine result page. If you want to increase the flow of traffic then it is important to learn how to take advantage of Local SEO.
The number of smartphones has increased drastically over the past few years. People are using their phones a lot more in terms of searching for information than computers. A study has been done where 46% of searchers now use mobile to do local specific product research.
Google has invested millions in order to gather more information about their user locations and search history trends. This means that if your business has search authority, you could easily get outranked by your competition simply because of their proximity to the searcher.
Driving local SEO also means dealing with less competition. When you are trying to compete for a keyword related to your product nationwide, you’ll be fighting every company in the country. For example, there are a few tailors in the Hamptons, NY than there are in the entire US. It is important to narrow your focus to the specific area. This will lead to a few searches but it is better to have 100 real searchers than 3,000 ‘someday searchers’. Optimizing your website for local searches will get you target traffic and valuable customers.
This will lead to a few searches but it is better to have 100 real searchers than 3,000 ‘someday searchers’. Optimizing your website for local searches will get you targeted traffic and valuable customers.
Positive PR for Business
If you get involved in the local market it will allow you to increase local visibility. Publishing content about your city or region will help to promote your business and increase brand awareness.
Attending local events and writing press releases can get you ground-level exposure and new customers. In addition having a strong and engaged social media presence can help your business drastically.
National Brands Need Local SEO
Companies that have an exclusive online presence believe there is no advantage in doing anything on a smaller scale than ‘national’, local SEO might seem like it is not worth it. Their target market is huge, so reducing it will not be profitable for them.
However, these companies do not realize that local SEO is valuable because it allows you to directly target and focus on a nearby audience. Companies can focus on a national audience by incorporating local SEO will also help by giving them the best of both worlds.
To optimize your online business for local SEO make sure you have accounts on all social media platforms and local directories like Google Places, Yelp, and TripAdvisor. Your company name, address and contact details should be the same on all pages.
Attend local meetup events and get involved with local community work so you can write blog posts and press releases about them. You should also post backlinks on local news and community sites as this will improve your brand authority.
If you are a small business or a huge corporation you should start to focus on local SEO. Local has become a huge market and it is only getting bigger by the day.