How to Design a Services Page that Converts Getting traffic to your business website is a great thing, but if it doesn’t convert, it’s almost useless. While there is a great deal of focus on writing home and products pages, there are some important differences when it comes to promoting service-driven businesses. Unlike…
Questions You Should Ask an Accountant Investing in professional services, the expertise of a qualified trained accountant is one of the best investments you can make. Unfortunately, all too often, entrepreneurs do not understand just how important an accountant is for their small business. Finding an accountant is a lengthy process and you are sure…
How to Make Your Coffee Shop a Success Perhaps you’ve exited the rat race to focus on your real passion in life – serving great coffee and talking to people. Maybe you’ve always been in hospitality and finally took the plunge to run your own café, because you know you have more know-how than your…
Benefits of Traditional Marketing When marketing a new business, it’s easy to get swept up in focusing your efforts on digital marketing. We’re all acquainted with the bountiful benefits of impressive digital marketing strategies now, as it’s quickly become the best and fastest way to reach a potentially infinite audience when done well. However, there…
How To Cut Costs In a Manufacturing Startup For any manufacturing startup business, saving money and cutting costs is a top priority. It’s also quite tricky as the initial budget is already tight. Any opportunity that can make operations more cost-effective is more than welcome. Startups can learn a lot from well-established companies. They know…
6 Ways to Make Your Business Stand Out Whatever you’re flogging these days, whether it’s artisan coffee or SEO services, chances are you’re operating in a crowded market. There are more people than ever before eschewing traditional career paths, like joining a reputable company and working their way up, to try their own…
If you have not yet heard of the buzz associated with artificial intelligence (AI) and blockchain, you must be living on a planet other than Earth. These technologies have revolutionized many industries, and many people are talking about these technologies and their potential. Artificial Intelligence is a technology that gives the human intelligence to machines…
In the realm of real-life employment, dramatic exits like those in movies are merely fantasy. When an employee decides to resign, there is a meticulous resignation process in place. The HR department plays a pivotal role in ensuring a smooth transition during this phase, safeguarding both employer and employee rights. Navigating the Resignation Process Once…
Gamification Ideas to Implement in the Workplace You’ve probably heard ‘gamification’, but maybe you’re unsure what it is. Is it a cultural symptom of the short attention spans of millennials – must everything be a game now, with goodies and rewards, for people to take it seriously? Calm down, Grandpa. Gamification sounds silly, but it…
Fear. Let’s talk about it. But before we talk about fear please tick your choice of a statement from the selection given. The fear of starting The fear of starting over Fear of changing The fear of growing Fear of even being able to think you could ever make something good with your life What…
People often compare a business partner to a wife. They are both life-altering relationships, they both require financial and emotional investment and both involve money. But as it turns out, maintaining a business partner is far more difficult than marriage. According to new findings, around 45% of marriages end in a divorce. However, when it…
Steps to take when Relocating a Small Business Every year, hundreds of businesses need to relocate. There are a lot of reasons for that – sometimes there are tax-related policies that drive them to do so, sometimes there’s an economic boom in another part of the country and they are chasing after new…
How Can Startups Protect Their Business Idea Pitching ideas becomes increasingly important as a business grows. Turning your ideas into reality requires collaboration with many parties (when seeking investors, clients, or new employees), which means that you need to reveal your ideas to all of them. By doing this, you’re putting your business…
Strategies to Generate Leads for Your Startup Startups deal with a lot of competitors and cash flow problems in their first year. This needs to be reflected in the marketing strategy. A startup should try to generate leads and fight its way into new markets whenever it can. This can be difficult for a growing…
Getting enthusiastic about a startup idea can be a thrilling experience indeed. Just make sure that this sudden inspiration doesn’t completely cloud your judgment. Making sure that others are as enthusiastic about your idea as you are is vital to your startup’s success. Otherwise, it will just be an idea that could’ve been refined into…
Overwhelmed with the development aspects of the business, entrepreneurs focus mainly on getting their startups ready for the market. It’s a big deal because the market is ever-growing, the competition is fierce. Other companies offer the same or similar products, the trends of the marketing game evolve constantly. With these problems, entrepreneurs often ignore other…
Is Your Startup Safe from Cyber Attacks? Cybersecurity is one of the major concerns for businesses today, especially since most of them operate online. Cyber-attacks have always been a threat, the number of attacks has significantly grown in the last few years. Even with risks involved, the Internet is the favorite place of most individuals…
When the word leader is mentioned, a lot of people won’t think of political or religious leaders. No, the first name that comes to mind is usually that of Steve Jobs. He said: “Innovation distinguishes between a leader and a follower.” Leaders don’t tell people what to do. Instead of that, they show it by…
So You Think You’re the Boss? The Psychology of a Successful Leader The successful leader of the 21st century is more aware than ever that their people are the steam engine of this era. While the mechanization of society and bureaucratic leaders of the past centuries were the success symbols back then, nothing could be…
E-commerce Wannabe Side Hustler In looking to start your own business from home, most, wannabe side hustler entrepreneurs will need to plan their schedules and finances carefully. In this previous post, considerations, like making work a priority, finding support, and learning how to strike the right work/life balance, will also factor into your planning. Realistically,…